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The new direct marketing :

The new direct marketing : how to implement a profit-driven database marketing strategy / David Sherpard Associates, with individual contributions by Rajeev Batra ... [et al.] - 3rd ed. - New York: McGraw-Hill, 1998 - xx, 716 p. : ill.,graph ; 28 cm

Includes index

ISBN: 0070580561

Subjects--Topical Terms:
Marketing
Brands

LC Class. No.: HF5415.126 / .N49 1998

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