The new direct marketing : (Record no. 31280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a22002777a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190702b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070580561 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .N49 1998 |
| 245 ## - TITLE STATEMENT | |
| Title | The new direct marketing : |
| Remainder of title | how to implement a profit-driven database marketing strategy / |
| Statement of responsibility, etc | David Sherpard Associates, with individual contributions by Rajeev Batra ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 716 p. : |
| Other physical details | ill.,graph ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 77491 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands |
| 9 (RLIN) | 77238 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 9 (RLIN) | 45359 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deere, Richard |
| 9 (RLIN) | 107223 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deutch, Andrew |
| 9 (RLIN) | 107224 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kendrick,Robert |
| 9 (RLIN) | 107225 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Orme,George |
| 9 (RLIN) | 107226 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ratner, Bruce |
| 9 (RLIN) | 107227 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rempala, Russs |
| 9 (RLIN) | 107228 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dhiraj |
| 9 (RLIN) | 107229 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shepard, David |
| 9 (RLIN) | 107230 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 02/07/2019 | Donation | HF5415.126 .N49 1998 | 1837588 | 02/07/2019 | C.1 | 02/07/2019 | Books |