Industrial marketing /
Ghosh, P. K.
Industrial marketing / P. K. Ghosh - Oxford : Oxford University Press, 2006 - xvi, 568 p.: ill. graphs ; 21 cm.
includes index
978 019567794 2 0 19567794 3
Selling
Customer satisfaction
Loyalty
Retention
Marketing research
Industrial products
HF 5415.1263 / .G46 2006
Industrial marketing / P. K. Ghosh - Oxford : Oxford University Press, 2006 - xvi, 568 p.: ill. graphs ; 21 cm.
includes index
978 019567794 2 0 19567794 3
Selling
Customer satisfaction
Loyalty
Retention
Marketing research
Industrial products
HF 5415.1263 / .G46 2006