Factors influencing adoption of digital marketing in commercial banks operating in Tanzania :
Abraham, John Augustino
Factors influencing adoption of digital marketing in commercial banks operating in Tanzania : a case of Dar es salaam city / John Augustino Abraham - Dodoma : The University of Dodoma, 2018 - xiii, 86 p. : ill. ; 30 cm
Includes references
Electronic commerce
Internet
Digital media
Mobile phones
Information revolution
Online channels--Dar es salaam, Tanzania
DIS HF 5548.325 / .T36A27 2018
Factors influencing adoption of digital marketing in commercial banks operating in Tanzania : a case of Dar es salaam city / John Augustino Abraham - Dodoma : The University of Dodoma, 2018 - xiii, 86 p. : ill. ; 30 cm
Includes references
Electronic commerce
Internet
Digital media
Mobile phones
Information revolution
Online channels--Dar es salaam, Tanzania
DIS HF 5548.325 / .T36A27 2018