Factors influencing adoption of digital marketing in commercial banks operating in Tanzania : (Record no. 31614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200224b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | DIS HF 5548.325 |
| Item number | .T36A27 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abraham, John Augustino |
| 9 (RLIN) | 79389 |
| 245 ## - TITLE STATEMENT | |
| Title | Factors influencing adoption of digital marketing in commercial banks operating in Tanzania : |
| Remainder of title | a case of Dar es salaam city / |
| Statement of responsibility, etc | John Augustino Abraham |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Dodoma : |
| Name of publisher, distributor, etc | The University of Dodoma, |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 86 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 9 (RLIN) | 79390 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet |
| 9 (RLIN) | 68489 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital media |
| 9 (RLIN) | 79391 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile phones |
| 9 (RLIN) | 79392 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information revolution |
| 9 (RLIN) | 79393 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online channels |
| 9 (RLIN) | 79394 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing channels |
| Geographic subdivision | Dar es salaam, Tanzania |
| 9 (RLIN) | 79391 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Dissertations |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 24/02/2020 | DIS HF 5548.325 .T36A27 2018 | 1838224 | 24/02/2020 | C.1 | 24/02/2020 | Dissertations | ||||
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 24/02/2020 | DIS HF 5548.325 .T36A27 2018 | 1838225 | 24/02/2020 | C.2 | 24/02/2020 | Dissertations | ||||
| Library of Congress Classification | Not For Loan | Reference | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Reference | 11/04/2022 | DIS HF 5548.325 .T36A27 2018 | 18431158 | 11/04/2022 | C.3 | 11/04/2022 | Dissertations |