Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin and Steven W. Hartley - 14th ed. - New York; Mc Graw Hill Education, 2019 - xliii, 734 p.: ill. ; 27 cm.

Includes indexes

9781260092110


Consumer behavior
Market research
Market segmentation
Targeting
Positioning
Services marketing
Personal selling
Sales management
Advertising
Sales promotion
Public relations

HF5415 / .K47 2019
© The University of Dodoma 2020