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Marketing / Roger A. Kerin & Steven W. Hartley

By: Kerin, Roger A.
Contributor(s): Hartley, Steven W [Joint author].
Material type: TextTextPublisher: New York; Mc Graw Hill Education. 2019Edition: 14th ed.Description: xliii, 734p.: col. ill. (charts & graphs); 27 cm.ISBN: 978-1-260-09211-0.Subject(s): Consumer behavior | Market research | Market segmentation | Targeting | Positioning | Services marketing | Personal selling | Sales management | Advertising | Sales promotion | Public relationsOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
Special Reserve
Non-fiction HF 5415 .K47 2019 (Browse shelf) C.1 Not For Loan 1841139

Includes indexes

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