Marketing / Roger A. Kerin & Steven W. Hartley
By: Kerin, Roger A
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Contributor(s): Hartley, Steven W [Joint author].
Material type: 
TextPublisher: New York; Mc Graw Hill Education. 2019Edition: 14th ed.Description: xliii, 734p.: col. ill. (charts & graphs); 27 cm.ISBN: 978-1-260-09211-0.Subject(s): Consumer behavior | Market research | Market segmentation | Targeting | Positioning | Services marketing | Personal selling | Sales management | Advertising | Sales promotion | Public relationsOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Library, Collection of Business Studies and Law Special Reserve | Non-fiction | HF 5415 .K47 2019 (Browse shelf) | C.1 | Not For Loan | 1841139 |
Includes indexes
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