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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong and Mark O.Opresnik. - 18th ed. - England: Pearson, 2021 - 728p., ill,: 27cm.

Includes bibliographical references and index.

ISBN: 9781292-34132 1292341130

Subjects--Topical Terms:
Marketing.
Marketing Strategy
Consumer value
Products
Sales promotion
Global Market place

LC Class. No.: HF5415 / .K68 2021

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