Normal view MARC view ISBD view

Advertising in society :

Hovland, Roxanne

Advertising in society : classic and contemporary readings on advertising's role in society / Roxanne Hovland, Gary B. Wilcox. - Lincolnwood : NTC Business Books, 1989 - xvii, 522 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0844231770

LCCN: 88061141

Subjects--Topical Terms:
Advertising
contemporary readings
advertising's role

LC Class. No.: HF5813 / .H68 1989

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)