Advertising in society : (Record no. 37604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2439554 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221025093533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880413s1989 ilua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 88061141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844231770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813 |
| Item number | .H68 1989 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hovland, Roxanne |
| 9 (RLIN) | 103109 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising in society : |
| Remainder of title | classic and contemporary readings on advertising's role in society / |
| Statement of responsibility, etc | Roxanne Hovland, Gary B. Wilcox. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood : |
| Name of publisher, distributor, etc | NTC Business Books, |
| Date of publication, distribution, etc | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 522 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 103110 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | contemporary readings |
| 9 (RLIN) | 106047 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising's role |
| 9 (RLIN) | 106048 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Gary |
| 9 (RLIN) | 103111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Gary B. |
| 9 (RLIN) | 103112 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Humanities and Socal Sciences Library Collection | Humanities and Socal Sciences Library Collection | General Collection | 14/09/2022 | Donation | HF5813 .H68 1989 | 18637180 | 14/09/2022 | C.1 | 14/09/2022 | Books |