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Handbook ofmarketing scale:

Bearden, William O.

Handbook ofmarketing scale: Multi-item measures for marketing and customer/ William O. Bearden, Richard G. Netemeyer & Mary F. Mobley - London SAGE publishing 1993 - xii, 352 p.: 28 cm.

ISBN: 0803951558

Subjects--Topical Terms:
Marketing
Marketing scales
Customer behavior
Business

LC Class. No.: HF 5415.3 / .B43 1993

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