Handbook ofmarketing scale: (Record no. 38457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230318b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803951558 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3 |
| Item number | .B43 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 9 (RLIN) | 107619 |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook ofmarketing scale: |
| Remainder of title | Multi-item measures for marketing and customer/ |
| Statement of responsibility, etc | William O. Bearden, Richard G. Netemeyer & Mary F. Mobley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | SAGE publishing |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 352 p.: |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 107620 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing scales |
| 9 (RLIN) | 107621 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer behavior |
| 9 (RLIN) | 77477 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 9 (RLIN) | 107622 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Netemeyer, Richard G. |
| 9 (RLIN) | 107636 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mobley, Mary F. |
| 9 (RLIN) | 107637 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 18/03/2023 | HF 5415.3 .B43 1993 | 177011 | 18/03/2023 | C.1 | 18/03/2023 | Books |