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Principles of direct,database and digital marketing/

Tapp, Alan

Principles of direct,database and digital marketing/ Alan Tapp, Ian Whitten and Matthew Housden - 5th ed. - England: Pearson, 2014 - xiv, 559 p. : ill. ; 24 cm.

Includes index

ISBN: 9780273756507

Subjects--Topical Terms:
Direct marketing
Database marketing
Internet marketing

LC Class. No.: HF 5415.126 / .T35 2014

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