Principles of direct,database and digital marketing/ (Record no. 39723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273756507 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.126 |
| Item number | .T35 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp, Alan |
| 9 (RLIN) | 113312 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of direct,database and digital marketing/ |
| Statement of responsibility, etc | Alan Tapp, Ian Whitten and Matthew Housden |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England: |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 559 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 9 (RLIN) | 6296 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Database marketing |
| 9 (RLIN) | 113313 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitten, Ian |
| 9 (RLIN) | 113314 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Housden, Matthew |
| 9 (RLIN) | 113315 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Postgraduate | 21/11/2024 | Purchase | HF 5415.126.T35 2014 | 177344 | 21/11/2024 | C.1 | 21/11/2024 | Books | ||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | Postgraduate | 21/11/2024 | Purchase | HF 5415.126.T35 2014 | 177475 | 21/11/2024 | C.2 | 21/11/2024 | Books |