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Retail marketing managemant: principles and practice:

Gowerek, Helen

Retail marketing managemant: principles and practice: Helen Gowerek and Peter McGoldrick - England: Pearson, 2015 - xvii, 350 p. : ill. ; 26 cm.

Includes index

ISBN: 9780273758747

Subjects--Topical Terms:
Marketing management
retail trade

LC Class. No.: HF 5415.13 / .G67 2015

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