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Strategic brand management : building, measuring, and managing brand equity/

Keller, Kevin Lane.

Strategic brand management : building, measuring, and managing brand equity/ Kevin Lane Keller. - 5th ed. Global edition - London : Pearson , 2020. - 621 p. : ill. ; 28cm.

Includes indexes.

ISBN: 9781292314969

Subjects--Topical Terms:
Brand management.

LC Class. No.: HD 69. B7 / .K45 2020

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