Strategic brand management : building, measuring, and managing brand equity/ Kevin Lane Keller.

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Material type: Text

TextPublication details: London : Pearson , 2020.Edition: 5th ed. Global editionDescription: 621 p. : ill. ; 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection Special Reserve	Non-fiction	HD 69. B7 .K45 2020 (Browse shelf(Opens below))	C.1	Not For Loan		177751
Books	Business, Economics and Law Library Collection Special Reserve	Non-fiction	HD 69. B7 .K45 2020 (Browse shelf(Opens below))	C.2	Not For Loan		177754

Includes indexes.

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