Normal view MARC view ISBD view

Contemporary advertising/

Arens, William F.

Contemporary advertising/ William F. Arens, - 11th ed. - Boston: McGraw-Hill Irwin, 2008 - xl, 712 p. : ill. ; 29 cm.

Include index

ISBN: 0-07-352991-5

Subjects--Topical Terms:
Advertising perspectives
Integrating advertising
Crafting marketing

LC Class. No.: HF 5821 / .A74 2008

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)