Contemporary advertising/ (Record no. 4181)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14685605 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070104s2008 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-352991-5 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | .A74 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 2585 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising/ |
| Statement of responsibility, etc | William F. Arens, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 712 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising perspectives |
| 9 (RLIN) | 2586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Integrating advertising |
| 9 (RLIN) | 83702 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Crafting marketing |
| 9 (RLIN) | 83703 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael F. Weigold |
| 9 (RLIN) | 2588 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Christian Arens |
| 9 (RLIN) | 83707 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 04/06/2015 | HF 5821 .A74 2008 | 2460 | 04/06/2015 | C.1 | 04/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 04/06/2015 | HF 5821 .A74 2008 | 2461 | 04/06/2015 | C.2 | 04/06/2015 | Books | |||||
| Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 04/06/2015 | HF 5821 .A74 2008 | 2462 | 04/06/2015 | C.3 | 04/06/2015 | Books |