E-marketing /
Strauss, Judy
E-marketing / Judy Strauss - 4th ed. - New Jersey: Prentice Hall of India, 2006 - xxiii, 456 p.: ill.; 24 cm.
Includes appendix, references and index
978-81-203-3032-0
2004062486
E-marketing
Strategic e-marketing
E-marketing plan
E- marketing environment
Marketing knowledge
Consumer behaviour
market segment
E- Marketing management
E -Marketing communication
HF 5415.1265 / .S77 2006
E-marketing / Judy Strauss - 4th ed. - New Jersey: Prentice Hall of India, 2006 - xxiii, 456 p.: ill.; 24 cm.
Includes appendix, references and index
978-81-203-3032-0
2004062486
E-marketing
Strategic e-marketing
E-marketing plan
E- marketing environment
Marketing knowledge
Consumer behaviour
market segment
E- Marketing management
E -Marketing communication
HF 5415.1265 / .S77 2006