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Integrated marketing communication Advertising and promotion /

Shimp, Terence A.

Integrated marketing communication Advertising and promotion / Terence A. Shimp - 7th ed. - Australia : Thomson/South-Western, 2007 - xx, 629 p. : col. ill. , charts, graphs ; 28cm

Includes bibliographical references and indexes

ISBN: 0324408080

LCCN:

Subjects--Topical Terms:
Marketing communication
Promotion
Advertising

LC Class. No.: HF5415.123 / .S55 2007

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