Marketing:
Churchill, Gilbert A.
Marketing: creating value for customers/ Gilbert A. Churchill (et all..) - 2nd ed. - Boston : Irwin/McGraw Hill, 1998 - xxxii, 703 p. : ill.[ ; 29 cm.
Includes bibliographical references and indexes
0-256-12539-2 0-256-17367-2
97013807
Marketing commmunication
Customer and Marketing
Consumer value
HF 5415 / .C48 1998
Marketing: creating value for customers/ Gilbert A. Churchill (et all..) - 2nd ed. - Boston : Irwin/McGraw Hill, 1998 - xxxii, 703 p. : ill.[ ; 29 cm.
Includes bibliographical references and indexes
0-256-12539-2 0-256-17367-2
97013807
Marketing commmunication
Customer and Marketing
Consumer value
HF 5415 / .C48 1998