Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter
By: Churchill, Gilbert A
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Contributor(s): Peter, J. Paul [Joint author].
Material type: 
TextPublisher: Boston : Irwin/McGraw Hill, 1998Edition: 2nd ed.Description: xxxii, 703 p. : col. ill.[charts, graphs and maps] ; 29 cm.ISBN: 0-256-12539-2; 0-256-17367-2.Subject(s): Marketing | Marketing environment | Ethics | Social responsibility | Marketing plans | Consumer behaviour | Organizational buyer behavior | Market segment | Market target | Product development | Product management | Existing product | Services | Pricing | Distribution | Wholesaling | Retailing | Marketing communication | Advertising | Promotion | Personal selling | Sales management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .C52 1998 (Browse shelf) | C.1 | Available | 6929 |
Includes bibliographical references and indexes
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