The University of Dodoma Library Catalog

Normal view MARC view ISBD view

Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

By: Churchill, Gilbert A.
Contributor(s): Peter, J. Paul [Joint author].
Material type: TextTextPublisher: Boston : Irwin/McGraw Hill, 1998Edition: 2nd ed.Description: xxxii, 703 p. : col. ill.[charts, graphs and maps] ; 29 cm.ISBN: 0-256-12539-2; 0-256-17367-2.Subject(s): Marketing | Marketing environment | Ethics | Social responsibility | Marketing plans | Consumer behaviour | Organizational buyer behavior | Market segment | Market target | Product development | Product management | Existing product | Services | Pricing | Distribution | Wholesaling | Retailing | Marketing communication | Advertising | Promotion | Personal selling | Sales management
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415 .C52 1998 (Browse shelf) C.1 Available 6929

Includes bibliographical references and indexes

There are no comments for this item.

Log in to your account to post a comment.
© The University of Dodoma 2020