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Marketing: creating value for customers/ Gilbert A. Churchill (et all..)

By: Contributor(s): Material type: TextTextPublication details: Boston : Irwin/McGraw Hill, 1998Edition: 2nd edDescription: xxxii, 703 p. : ill.[ ; 29 cmISBN:
  • 0-256-12539-2
  • 0-256-17367-2
Subject(s): LOC classification:
  • HF 5415 .C48 1998
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415 .C48 1998 (Browse shelf(Opens below)) C.1 Available 6929

Includes bibliographical references and indexes

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