MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01961cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12875890 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150529111326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020730s2003 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002012221 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0793155614 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.M1834 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McConnell, Ben. |
| 9 (RLIN) |
1589 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating customer evangelists : |
| Remainder of title |
how loyal customers become a volunteer sales force / |
| Statement of responsibility, etc |
Ben McConnell, Jackie Huba. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago : |
| Name of publisher, distributor, etc |
Dearborn Trade Pub., |
| Date of publication, distribution, etc |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 214 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 206-207) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
657 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
1590 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Huba, Jackie. |
| 9 (RLIN) |
1591 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html">http://www.loc.gov/catdir/enhancements/fy0659/2002012221-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html">http://www.loc.gov/catdir/enhancements/fy0913/2002012221-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |