Marketing / (Record no. 19320)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01203cam a22003734a 4500 |
001 - CONTROL NUMBER | |
control field | 12817592 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230307084850.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020614s2004 ohua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002075815 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324147988 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .L36 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lamb, Charles W. |
9 (RLIN) | 44355 |
245 10 - TITLE STATEMENT | |
Title | Marketing / |
Statement of responsibility, etc | Charles W. Lamb, Joseph F. Hair and Carl McDaniel |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Mason : |
Name of publisher, distributor, etc | Thomson/South-Western, |
Date of publication, distribution, etc | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxviii, 774 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
9 (RLIN) | 44356 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Global marketing |
9 (RLIN) | 44357 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing opportunities |
9 (RLIN) | 76438 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Product decisions |
9 (RLIN) | 76930 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Distributions decision |
9 (RLIN) | 77144 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Promotions decisions |
9 (RLIN) | 77145 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Pricing decisions |
9 (RLIN) | 74325 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Technology marketing |
9 (RLIN) | 77146 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet marketing |
9 (RLIN) | 77147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | E- marketing |
9 (RLIN) | 76283 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
9 (RLIN) | 77148 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hair, Joseph F. |
9 (RLIN) | 13362 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | McDaniel, Carl D. |
9 (RLIN) | 10307 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Host name | http://www.swlearning .com |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Host name | http;//marketing.swlearning.com |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 13/10/2015 | HF5415.L36 2004 | 173745 | 13/10/2015 | C.1 | 13/10/2015 | Books | |||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 13/10/2015 | HF5415.L36 2004 | 173746 | 13/10/2015 | C.2 | 13/10/2015 | Books | |||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 13/10/2015 | HF5415.L36 2004 | 173747 | 13/10/2015 | C.3 | 13/10/2015 | Books | |||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 13/10/2015 | HF5415.L36 2004 | 173748 | 13/10/2015 | C.4 | 13/10/2015 | Books | |||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 13/10/2015 | HF5415.L36 2004 | 173749 | 13/10/2015 | C.5 | 13/10/2015 | Books | |||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 13/10/2015 | HF5415.L36 2004 | 173750 | 13/10/2015 | C.6 | 13/10/2015 | Books | |||||
Library of Congress Classification | Not For Loan | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 20/10/2015 | HF5415.L36 2004 | 174670 | 20/10/2015 | C.7 | 20/10/2015 | Books | ||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 20/10/2015 | HF5415.L36 2004 | 174671 | 20/10/2015 | C.8 | 20/10/2015 | Books | |||||
Library of Congress Classification | Non-fiction | Business, Economics and Law Library Collection | Business, Economics and Law Library Collection | General Collection | 20/10/2015 | HF5415.L36 2004 | 174672 | 20/10/2015 | C.9 | 20/10/2015 | Books |