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The University of Dodoma Library Catalog

Marketing / (Record no. 19320)

000 -LEADER
fixed length control field 01271cam a22003734a 4500
001 - CONTROL NUMBER
control field 12817592
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190623195803.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020614s2004 ohua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002075815
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-324-14798-8 (package)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .L2624 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
9 (RLIN) 44355
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Charles W. Lamb, Joseph F. Hair and Carl McDaniel
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason :
Name of publisher, distributor, etc Thomson/South-Western,
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxxviii, 774 p. :
Other physical details col. ill. (charts and graphs) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 44356
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global marketing
9 (RLIN) 44357
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing opportunities
9 (RLIN) 76438
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product decisions
9 (RLIN) 76930
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Distributions decision
9 (RLIN) 77144
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotions decisions
9 (RLIN) 77145
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing decisions
9 (RLIN) 74325
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology marketing
9 (RLIN) 77146
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 77147
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element E- marketing
9 (RLIN) 76283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 77148
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
9 (RLIN) 13362
Relator term Joint author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
9 (RLIN) 10307
Relator term Joint author
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name http://www.swlearning .com
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name http;//marketing.swlearning.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-13 HF 5415 .L2624 2004 173745 2015-10-13 C.1 2015-10-13 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-13 HF 5415 .L2624 2004 173746 2015-10-13 C.2 2015-10-13 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-13 HF 5415 .L2624 2004 173747 2015-10-13 C.3 2015-10-13 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-13 HF 5415 .L2624 2004 173748 2015-10-13 C.4 2015-10-13 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-13 HF 5415 .L2624 2004 173749 2015-10-13 C.5 2015-10-13 Books
  Missing       Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law Fiction 2015-10-13 HF 5415 .L2624 2004 173750 2015-10-13 C.6 2015-10-13 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-20 HF 5415 .L2624 2004 174670 2015-10-20 C.7 2015-10-20 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-20 HF 5415 .L2624 2004 174671 2015-10-20 C.8 2015-10-20 Books
          Non-fiction Library, Collection of Business Studies and Law Library, Collection of Business Studies and Law General Collection 2015-10-20 HF 5415 .L2624 2004 174672 2015-10-20 C.9 2015-10-20 Books
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