Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel
By: Lamb, Charles W
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Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: 
TextPublisher: Mason : Thomson/South-Western, 2004Edition: 7th ed.Description: xxxviii, 774 p. : ill. ; 29 cm.ISBN: 0324147988 .Subject(s): Marketing | Global marketing | Marketing opportunities | Product decisions | Distributions decision | Promotions decisions | Pricing decisions | Technology marketing | Internet marketing | E- marketing | AdvertisingOnline resources: Click here to access online | Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.1 | Available | 173745 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.2 | Available | 173746 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.3 | Available | 173747 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.4 | Available | 173748 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.5 | Available | 173749 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.6 | Available | 173750 | |
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Library, Collection of Business Studies and Law Special Reserve | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.7 | Not For Loan | 174670 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.8 | Available | 174671 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.L36 2004 (Browse shelf) | C.9 | Available | 174672 |
Includes bibliographical references and index
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