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Strategic marketing / David W. Cravens and Nigel F. Piercy

By: Contributor(s): Material type: TextPublication details: Boston, Mass: McGraw-Hill, 2006Edition: 8th edDescription: xvii, 726 p.: ill.: 26 cmISBN:
  • 0-07-296634-3
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.  .C73 2006
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5415. .C73 2006 (Browse shelf(Opens below)) C.1 Available 596

Includes index

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