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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th ed.Description: xvii, 726 p. : ill. ; 26 cm.ISBN: 0072966343 (alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
HF5415.135 .C72 2006 (Browse shelf) Available 596

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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