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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

Contributor(s): Heilbrunn, Jeffrey | American Marketing Association.
Material type: TextTextPublisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Description: x, 348 p. : ill. ; 24 cm.ISBN: 0844235938.Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia [Spine title].Subject(s): Marketing -- EncyclopediasDDC classification: 658/.003
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Item type Current location Call number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
HF5415 .M2982 1995 (Browse shelf) Available 624

At head of title: American Marketing Association

Includes bibliographical references and index.

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