Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy
By: Perreault, William D
.
Contributor(s): McCarthy, E. Jerome [Joint author].
Material type: 
TextPublisher: Boston : McGraw-Hill, 2005Edition: 15th ed.Description: xli, [ various pagings] : col. ill. (charts and graphs) ; 28 cm.ISBN: 0-07-252523-1 (alk. paper : hbk.); 978-0-07294703-8 (hbk.).Subject(s): Marketing | Marketing planning | Marketing strategy | Marketing ethics | Marketing segmentation | Marketing environment | Global consumers | Demographic dimensions | Business | Organizational customers | Buying behaviour | Marketing information | Marketing research | Product planning | Product management | Distribution goods | Distribution services | Retailers | Wholesalers | Promotions | Advertising | Sales promotions | PricingOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.1 | Available | 173882 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.2 | Available | 173883 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.3 | Available | 173884 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.4 | Available | 173885 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.5 | Available | 173886 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.6 | Available | 173887 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.7 | Available | 173888 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.8 | Available | 173889 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.9 | Available | 173890 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.10 | Missing | 173891 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.11 | Available | 173892 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.12 | Available | 173893 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.13 | Available | 173894 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.13 .M369 2005 (Browse shelf) | C.14 | Available | 173895 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.15 | Available | 173896 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.16 | Available | 173897 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.17 | Available | 173898 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.18 | Available | 173899 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.19 | Available | 173900 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.20 | Available | 173901 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.21 | Available | 174633 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.22 | Available | 174634 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.23 | Available | 174635 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.24 | Available | 174636 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.25 | Available | 174666 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.26 | Available | 1837518 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415.13 .M369 2005 (Browse shelf) | C.27 | Available | 1837519 |
Browsing Library, Collection of Business Studies and Law Shelves , Shelving location: General Collection , Collection code: Non-fiction Close shelf browser
| HF 5415.13 .M369 2002 Basic marketing : | HF 5415.13 .M369 2002 Basic marketing : | HF 5415.13 .M369 2005 Basic marketing : | HF 5415.13 .M369 2005 Basic marketing : | HF 5415.13 .M369 2005 Basic marketing : | HF 5415.13 .M369 2005 Basic marketing : | HF 5415.13 .M369 2005 Basic marketing : |
Includes bibliographical references and indexes
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