The University of Dodoma Library Catalog

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1. Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

by Batra, Rajeev | Myers, John G, 1933- [Joint author] | Aaker, David A [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Library Collection of Informatics and Virtual Education [Call number: HF5823 .A13 1996] (1), Library, Collection of Business Studies and Law [Call number: HF 5813 .I53B38 2007] (2).

2. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 2003] (5).

3. Essentials of marketing / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1991] (2).

4. Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: Library, Collection of Education [Call number: HF 5415 .M378 2000] (2). Items available for reference: Library, Collection of Business Studies and Law [Call number: HF5415 .M378 2000] (1).

5. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1994] (1).

6. Essentials of marketing / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Shapiro, Stanley J | Perreault, William D.

Edition: 3rd Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF5415 .M378 1991b] (1).

7. Basic marketing : a managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Shapiro, Stanley J | Perreault, William D.

Edition: 5th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, 1989Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF5415.13 .M369 1989] (1).

8. Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 2005] (26). Lost (1).

9. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Availability: No items available

10. Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1101 .P47 2003] (5).

11. Basic marketing : a global-managerial approach / Stanley J. Shapiro, William D. Perreault and E. Jerome Mc Cartahy

by Shapiro, Stanley J | Perreault, William D | McCartahy, E. Jerome.

Edition: 8th Canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Irwin, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .M369 1996] (2).

12. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 9th canadian ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1999Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF5415.13 .M31 1999] (1).

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