Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
Material type:
TextPublication details: London: SAGE Publications, 2002Description: xxii, 398 p. : ill. ; 26 cmISBN: - 0-7619-2357-8
- HF 5415.126 .D76 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Informatics and Virtual Education Library Collection General Collection | Non-fiction | HF 5415.126 .D76 2002 (Browse shelf(Opens below)) | C.1 | Available | 601 |
Browsing Informatics and Virtual Education Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.124 .H34 1999 Net worth: shaping markets when customers make the rules / | HF 5415.125.B47 1997 Data mining techniques : for marketing, sales, and customer support/ | HF 5415.125 .M37 1994 The Marketing information revolution / | HF 5415.126 .D76 2002 Optimal database marketing: strategy, development, and data mining / | HF 5415.126 .R38 2003 Statistical modeling and analysis for database marketing : effective techniques for mining big data / | HF5415.126 .S76 1994 Successful direct marketing methods / | HF5415.1265 .H34 1997 Net gain: expanding markets through virtual communities / |
Includes bibliographical references and indexes.
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