Marketing / Dhruv Grewal and Michael Levy
By: Grewal, Dhruv
.
Contributor(s): Levy, Michael [Joint author].
Material type: 
TextPublisher: Boston : McGraw-Hill Irwin, 2008Description: xxxiii, (various pagings) : some col. ill. (charts and graphs) ; 25 cm.ISBN: 978-0-07-304902-1 (alk. paper); 0-07-304902-6 (alk. paper).Subject(s): Marketing | Market place | Marketing ethics | Product | Targeting | Packaging decision | Services | Pricing concepts | Strategic pricing | Supply chain | Retailing | Advertising | Sales promotions | Sales management | Personal selling | Global marketing | Consumer behaviour | Marketing environmentOnline resources: Click here to access online
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Library Collection of Informatics and Virtual Education General Collection | Non-fiction | HF5415 .G675 2008 (Browse shelf) | C.1 | Available | 33 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.2 | Available | 171209 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.3 | Available | 171210 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.4 | Available | 171211 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.5 | Available | 171212 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.6 | Available | 171213 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.7 | Missing | 171214 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .G675 2008 (Browse shelf) | C.8 | Available | 171215 |
Includes bibliographical references and index
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