Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextPublication details: New York : Wiley, c1995.Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN: - 0471552542
- 658.8/3 20
- HF5415.2 .A14 1995
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Humanities and Socal Sciences Library Collection General Collection | HF5415.2 .A14 1995 (Browse shelf(Opens below)) | Available | 37 |
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Includes bibliographical references and index.
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