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Basic marketing research / Gilbert A. Churchill, Jr.

By: Churchill, Gilbert A.
Material type: TextTextSeries: Dryden Press series in marketing. Publisher: Chicago : Dryden Press, [1987], c1988Description: xvii, 765 p. : ill. ; 27 cm.ISBN: 0030072786.Subject(s): Marketing researchDDC classification: 658.8/3
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Library Collection of Informatics and Virtual Education
General Collection
HF5415.2 .C49 1988 (Browse shelf) 1-2 Available 41
Books Books Library, Collection of Business Studies and Law
HF5415.2 .C49 1988 (Browse shelf) 2-2 Available 175040

Includes bibliographies and index.

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