Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type:
TextPublication details: New York : Free Press, 1991Description: xiii, 299 p. : ill. ; 24 cmISBN: - 0029001013
- 658.8/27 20
- HD 69 .B7A22 1991
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Informatics and Virtual Education Library Collection General Collection | Non-fiction | HD 69 .B7A22 1991 (Browse shelf(Opens below)) | C.1 | Available | 223 |
Browsing Informatics and Virtual Education Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD 66.2 .G76 1997 Groupware and the World Wide Web / | HD 66.2 .L56 1997 Virtual teams : | HD 69 .B7A21 2000 Brand leadership / | HD 69 .B7A22 1991 Managing brand equity : | HD 69 .B7K45 1998 Strategic brand management : | HD 69 .B7W44 2018 Designing brand identity : an essential guide for the entire branding team / | HD 69 .B7W44 2018 Designing brand identity : an essential guide for the entire branding team / |
Includes bibliographical references (p. 277-287) and index.
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