Selling the invisible : a field guide to modern marketing / Harry Beckwith.

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Material type: Text

TextPublication details: New York : Warner Books, 1997.Description: xx, 252 p. : 20 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	Non-fiction	HD 9980.5 .B42 1997 (Browse shelf(Opens below))	C.1	Available		340

Includes bibliographical references (p. 246-250).

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