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Basic marketing : a global managerial approach / Stanley J. Shapiro ... [et al]

By: Shapiro,Stanley J.
Material type: TextTextPublisher: London : McGraw-Hill, 2002Edition: 10th Canadian ed.Description: xix, [various pagings] ; some col. ill. ; 28 cm.ISBN: 0-07-088730-6.Subject(s): Marketing | Product management | Price setting | Physical distribution | Personal selling | Product planning | Buying behaviour | Controling market | Managing market | Market plans | Information systemOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5410 .B37 2002 (Browse shelf) C.1 Missing 1829255
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5410 .B37 2002 (Browse shelf) C.2 Available 1829256
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5410 .B37 2002 (Browse shelf) C.3 Available 1837482

Includes biblogarphical refencs and indexies

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