Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk
By: Farese, Lois Schneider
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Contributor(s): Kimbrell, Grady | Woloszyk, Carl A.
Material type: 
TextPublisher: New York : Mc Graw Hill, 2003Description: xxviii, 772 p.: ill. (charts and graphs) ; 28 cm.ISBN: 0078303974.Subject(s): Marketing | Market segmentation | Economic | Global economic | Business | Social responsibility | International trade | Mathematical skills | Communication skills | Computer skills | Interpersonal skills | Management skills | Selling | Product presenting | Promotion | Advertising | Distribution | Purchasing | Pricing | Planning | Marketing research | Entrepreneurship | FinanceOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law Special Reserve | Non-fiction | HF5415.F37 2003 (Browse shelf) | C.1 | Not For Loan | 1837479 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf) | C.2 | Available | 1837480 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf) | C.3 | Available | 1837481 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf) | C.4 | Available | 1837484 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf) | C.5 | Available | 1837485 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf) | C.6 | Available | 1837515 |
Includes index
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