The University of Dodoma Library Catalog

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1. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 2003] (5).

2. The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam

by Schewe, Charles D | Hiam, Alexander Watson [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.13 .H47 1998] (1).

3. Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul [Joint author].

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .C52 1998] (1).

4. Cases in strategic marketing / David Rosenthal and Lew G. Brown

by Rosenthal, David W | Brown, Lew G [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.135 .R67 2000] (1).

5. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1994] (1).

6. The world economy : trade and finance / Beth V. Yarbrough and Robert M. Yarbrough

by Yarbrough, Beth V | Yarbrough, Robert M [Joint author].

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson/South-Western, 2006Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1411 .Y34 2006] (1).

7. Introduction to statistical analysis / by Wilfrid J. Dixon and Frank J. Massey, Jr.

by Dixon, Wilfrid Joseph | Massey, Frank Jones [joint author.].

Edition: 3d ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill, 1969Availability: Items available for loan: Library Collection of Humanities and Socal Sciences [Call number: HA29 .D57 1969] (1).

8. Fundamentals of marketing / William J. Stanton, Charles Futrell.

by Stanton, William J | Futrell, Charles.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1987Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF5415 .S745 1987] (1).

9. Marketing channels / Anne T. Coughlan ... [et al.]

by Coughlan, Anne T.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 2001Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415.129 .S75 2001] (4).

10. Business mathematics / Walter H. Lange, Robert D. Mason and Temoleon G. Rousons ; contributing authors Frank morey and Jean B. Rogers

by LANGE,Walter H | Robert D. Mason [Joint author] | Temoleon G.Rousos [Joint author] | Morey, Frank [Contributer author] | Rogers, Jean B [Contributer author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Atlanta : Houghton mifflin company, 1984Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5691 .L48 1984] (1).

11. Introduction too business statistics / Ronald M. Weiers

by Weiers, Ronald M.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : The Dryden Press, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1017.W45 1994] (1).

12. Business today : David J. Richman ...[et al.]

by Rachman, David J.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw - Hill, 1996Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5351 .R26 1996] (1).

13. International marketing / R. Srinivasan

by Srinivasan, R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice - Hall of India, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1416 .S33 2005] (3).

14. Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady [Joint author] | Woloszyk, Carl A [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .F37 2003] (6).

15. International marketing / Rakesh Mohan Joshi

by Joshi, Rakesh Mohan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2005Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1416 .J66 2005] (7). Items available for reference: Library, Collection of Business Studies and Law [Call number: CD-ROM HF 1416 .J66 2005] (5).

16. Economic principles : A business perspective / Stephen, Rubb and Scott Sumner

by Rubb, Stephen | Sumner, Scott [Joint Author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Macmillan International Higher Education, 2019Online access: Click here to access online Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HB 71.5 .R83 2019] (1).

17. The practice of statistics for business and economics / David S. Moore ... [et al.].

by Moore, David S.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Houndmills, Basingstoke : 2016Online access: Click here to access online Availability: Items available for reference: Library, Collection of Business Studies and Law [Call number: HF1017 .P735 2016] (1).

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