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Global marketing / Warren J. Keegan and Mark C. Green

By: Keegan, Warren J [Author].
Contributor(s): Green, Mark C [Joint author].
Material type: TextTextSeries: Global edition. Publisher: Boston : Pearson, 2015Edition: 8th ed.Description: [iv], 5-608 p. : ill., map ; 27 cm.ISBN: 978-1-292-01738-9; 1-292-01738-4.Subject(s): Trade | Political | Legal | Information system | Market research | Brand | Importing | Export | Pricing | ProductOnline resources: Click here to access online
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5410 .K44 2015 (Browse shelf) C.1 Available 1838089

Includes author/name index and subject/organization index

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