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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Prentice hall of India, 2004.Description: vii, 144 p. : Ill. 24 cmISBN:
  • 978-81-203-2529-6
Subject(s): LOC classification:
  • HF 5826.5 .K45 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF 5826.5 .K45 2004 (Browse shelf(Opens below)) C.2 Available 1841705
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5823 .W45 2006 Advertising: HF5825 .J49 2005 Creative strategy in advertising/ HF5825 .J49 2005 Creative strategy in advertising/ HF 5826.5 .K45 2004 Advertising media planning : HF5826.5 .K45 2004 Advertising media planning : HF5826.5 .K45 2004 Advertising media planning : HF 5826.5 .M37 2006 Marketing

Includes index.

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