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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer

By: Contributor(s): Material type: TextTextPublication details: New Delhi : M.E sharpe 2004Description: vii, 144 p. : 23cmISBN:
  • 978-81-203-2529-6
Subject(s): LOC classification:
  • HF5826.5 .K45 2004
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5826.5 .K45 2004 (Browse shelf(Opens below)) C.1 Available 174525
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5826.5 .K45 2004 (Browse shelf(Opens below)) C.2 Available 1829225
Browsing Business, Economics and Law Library Collection shelves, Shelving location: General Collection, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5825 .J49 2005 Creative strategy in advertising/ HF5825 .J49 2005 Creative strategy in advertising/ HF 5826.5 .K45 2004 Advertising media planning : HF5826.5 .K45 2004 Advertising media planning : HF5826.5 .K45 2004 Advertising media planning : HF 5826.5 .M37 2006 Marketing HF 5826.5 .M37 2006 Marketing

Includes index

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