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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1999.Edition: 9th canadian edDescription: xviii, 748 p. : col. ill. ; 25 cm. +ISBN:
  • 0-07-560536-8
Subject(s): LOC classification:
  • HF5415.13 .M31 1999
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Business, Economics and Law Library Collection General Collection Non-fiction HF5415.13 .M31 1999 (Browse shelf(Opens below)) C.1 Available 18428075

Includes indexes.

Bibliography: p. 696-714.

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