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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Material type: TextTextSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1999Edition: 9th canadian ed.Description: xviii, 748 p. : col. ill. ; 25 cm. +.ISBN: 0-07-560536-8.Subject(s): Marketing | Channel System | Marketing Information | Personal Selling | Strategic Market | Marketing Environment
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF5415.13 .M31 1999 (Browse shelf) C.1 Available 18428075

Includes indexes.

Bibliography: p. 696-714.

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