Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius
By: KERIN, Roger A
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Contributor(s): Hartley, Steven William [Joint author] | Rudelius, William [Joint author].
Material type: 
TextPublisher: Boston : McGraw-Hill/Irwin, 2007Edition: 2nd.Description: xxxii, : col. ill. (charts and graphs) ; 28 cm.ISBN: 9780072999891(alk. paper); 0072999896(alk. paper).Subject(s): Marketing | Marketing process | Linking marketing | Marketing environmnent | Marketing Opportunities | Social responsibility | Consumer behavior | Global market | Marketing research | Marketing segmenation | Market target | Managing services | Marketing products | Managing brands | Pricing | Retail | Promotions | Wholesaling | Personal selling | Sales managementOnline resources: Click here to access online
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.1 | Available | 5830 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.2 | Available | 173721 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.3 | Available | 174676 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.4 | Not For Loan | 174677 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.5 | Available | 174679 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.6 | Available | 1837483 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2007 (Browse shelf) | C.7 | Available | 2540 | |
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Library, Collection of Business Studies and Law General Collection | Non-fiction | HF 5415 .K452 2004 (Browse shelf) | C.8 | Available | 169367 |
Includes bibliographical references and index
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