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The portable MBA in marketing / Charles D. Schewe and Alexander Watson Hiam

By: Schewe, Charles D.
Material type: TextTextPublisher: New York : Wiley, 1998Edition: 2nd ed.Description: xiii, 497 p. : 26 cm. ill.ISBN: 0-471-19367-4 (cloth : alk. paper).Contained works: Hiam, Alexander Watson [Joint author].Subject(s): Marketing | Marketing concepts | Marketing research | Marketing information | Buyer behavior | Market segment | Market target | Product development | Products managing | Pricing | Distribution | Promotion | Wholesale | Retailing
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Library, Collection of Business Studies and Law
General Collection
Non-fiction HF 5415.13 .H47 1998 (Browse shelf) C.1 Available 6811

Includes bibliographical references and index

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