Strategic marketing / David W. Cravens, Nigel F. Piercy.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	HF5415.135 .C72 2006 (Browse shelf(Opens below))	Available		596

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.