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1.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 1991
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HD69.B7A22 1991.

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2.
Knowledge management systems for business/ Robert J. Thierauf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn.: Quorum Book, 1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: T 58.6 .T45 1999.

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