Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1999.Edition: 9th canadian edDescription: xviii, 748 p. : col. ill. ; 25 cm. +ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF5415.13 .M31 1999 (Browse shelf(Opens below))	C.1	Available		18428075

Includes indexes.

Bibliography: p. 696-714.

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