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1.
Strategic brand management : building, measuring, and managing brand equity/ Kevin Lane Keller. by
Edition: 5th ed. Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson , 2020
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (2)Call number: HD 69. B7 .K45 2020, ...

2.
Marketing management/ Philip Kotler. by
Edition: 16th ed. Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson , 2022
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (2)Call number: HF 5415.13 .K68 2022, ...

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