Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

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Material type: Text

TextPublication details: London: SAGE Publications, 2002Description: xxii, 398 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	Non-fiction	HF 5415.126 .D76 2002 (Browse shelf(Opens below))	C.1	Available		601

Includes bibliographical references and indexes.

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